“Have Strong Opinions Loosely Held”: Diversity Can Drive Your Success | feat. Brooke Armstrong

Lisa Gardner is joined by Brooke Armstrong, President of Advisory Services for Texas, Oklahoma, and Arkansas at CBRE to discuss her creative strategies for expanding market share, fostering diverse thought leadership, and empowering her team to innovate and collaborate with a phrase she’s taken on: “Have Strong Opinions Loosely Held”. 

Reflecting on her upbringing in Tulsa, Oklahoma, Brooke credits her parents, particularly her father's leadership in banking, for instilling high standards and a strong work ethic in her. She emphasizes the importance of being authentic and values-driven in leadership, drawing inspiration from leaders like Roger Staubach. She also shares valuable lessons on resilience, embracing change, and the significance of inclusivity in driving business success. She highlights the importance of setting clear goals and prioritizing time effectively, especially in balancing professional and family life. 
 
Also in this episode:  

• Commit to your values and integrity, they are the foundation of your success. 
• Embrace diversity of thought and culture; it's not just good for business, it's essential. 
• Prioritize your time wisely, aligning it with your personal and professional goals. 
• Don't be afraid to ask for help or admit when you don't know something. 
• Lead authentically and loudly, setting an example for others to follow. 
• Adversity builds resilience; it's not about avoiding challenges but overcoming them and learning from them. 

 
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About Brooke Armstrong 
Brooke Armstrong is the President of Advisory Services for the Texas, Oklahoma, and Arkansas region at CBRE. She leads the strategic direction and performance of leasing, sales, property management, and valuations, overseeing a team that provides solutions for local, national, and global real estate needs. Recognized as a premier expert in the Dallas office market, Brooke is respected in DFW’s commercial real estate and business communities. Before joining CBRE in 2021, she was a Managing Director at JLL in Dallas, leading the Office Tenant Rep practice. Brooke began her career in 2004 at The Staubach Company. 
 
 
 
About Lisa Gardner 
Lisa Gardner is a corporate real estate thought leader and co-founder of OMS Strategic Advisors, LLC, focusing on real estate, strategy, and workforce development. With over 25 years of experience, she drives profitability by optimizing human capital, leading diversity initiatives, and crafting corporate strategies. She has managed national accounts for Fortune 500 companies like Wal-Mart and AT&T, and revitalized multicultural marketing for JCPenney. Lisa serves on the Executive Board of SMU's Cox School of Business and contributes to DCEO Magazine. She is active in her community at Gateway Church and lives in Plano, Texas, with her husband and two children.